① Plumia: From Big Idea to Global Mobility Think Tank

Over four years, I built Plumia from a tech utopian dream into a recognised mobility think tank, defining its narrative, public positioning, and institutional credibility across Europe.

📝 Time Magazine Feature

This feature marked a milestone in Plumia’s public profile, framing the organisation as a serious contributor to debates on migration, labour markets, and citizenship while grounding vision and ambition in political feasibility and economic reality.

The Dream of an ‘Internet Country’ That Would Let You Work From Anywhere

Digital nomads want greater flexibility to travel and work remotely

TimeJoel Balsam

🎬 Skift Global Forum Keynote

This appearance translated Plumia’s talent mobility perspective for a commercial audience without sacrificing policy credibility.

🗂️ Summary

• Objective: Establish Plumia as a credible actor in European and global debates on talent mobility and citizenship
• Primary audiences: Policymakers and regulators; senior employers and business leaders; international policy and business media
• Key levers: Narrative positioning, executive visibility, media strategy, policy credibility
• Indicators of impact: Coverage across global media (TIME, Le Monde, El País, The Guardian); recognition as a reference point in mobility debates; inbound invitations to policy forums and government consultations
• Skills: Multi-market communications strategy; executive counsel; reputational judgment; policy translation; stakeholder alignment

② Nomad Visas: Thought Leadership

I led the development of the first cross-border policy framework for digital nomad visas, designed to help governments operationalise new approaches to talent mobility.

📑 Policy Paper

The framework addressed labour demand, taxation, compliance, and political feasibility, and was adapted across 20+ national contexts in collaboration with diplomats, local experts, chambers of commerce, and tourism bodies.

🏛️ UN IOM Presentation

I was invited to present the policy paper at the UN IOM.

Using case studies from Europe, North America, and Asia, I showed how digitally mobile workers can be integrated into local economies and communities, and how governments can design and scale visa pathways that support economic contribution, social integration, and political viability.

Click to view my presentation slides.

🗂️ Summary

• Objective: Operationalise an emerging talent mobility concept for use by governments
• Primary audiences: National governments and civil servants; international organisations; chambers of commerce, business and tourism sectors
• Key levers: Policy design, narrative standardisation, political feasibility framing
• Indicators of impact: Cross-border policy framework adapted across 20+ national contexts; widely referenced in government discussions; invitation to present at UN IOM
• Skills: Policy communications; cross-jurisdictional alignment; stakeholder consultation; political risk awareness

③ Connect Summit: Flagship Event

I founded and delivered Plumia Connect Summit, a two-day multi-stakeholder conference designed to build institutional trust across government, business, media, and civil society.

The invitation-only event convened 150 participants from across Europe and Africa including executives, researchers, policymakers, and government officials.

🗂️ Summary

• Objective: Convene senior public and private actors to build trust and alignment around talent mobility issues
• Primary audiences: Government decision-makers; business and civil society leaders; national media including TV news
• Key levers: Convening power, programme design, high-level stakeholder coordination
• Indicators of impact: 150 senior participants convened; national broadcast coverage; 30 talks and panels over 2 days; 90% 5-star attendee feedback ratings; follow-on cross-sector collaboration
• Skills: Event strategy; network engagement; government relations; cross-cultural facilitation; legitimacy-building across public and private sectors

④ Executive Communications

I work closely with founders and senior executives to shape public narratives that withstand scrutiny and travel across business, media, and policy audiences, with a focus on executive positioning, message discipline, and reputational judgment.

🎬 Network State Keynote

I advised the founder of SafetyWing and Plumia on keynote positioning for an ideologically charged audience, shaping the narrative arc and calibrating tone to land as pragmatic, credible, and ambitious.

📝 WIRED Feature

I pitched and supported the development of this feature from idea through to publication, delivering SafetyWing’s most high-profile media coverage at the time.

The Company Where Every Employee Earns the Same

With the pandemic weakening the case for location-based pay, maybe it’s time to pay everyone an equal salary.

WIREDMegan Carnegie

From the outset, I anticipated internal and investor sensitivities around the subject matter and managed those risks by aligning stakeholders, clarifying company policy logic, and ensuring the external narrative reflected the company’s underlying interests.

🗂️ Summary

• Objective: Position founders and executives as credible, pragmatic voices on contested future-of-work issues
• Primary audiences: Founders and C-suite executives; investors and internal stakeholders; tier-one business and tech media
• Key levers: Message discipline; tone calibration; internal alignment
• Indicators of impact: High-profile coverage without reputational fallout; durable internal alignment on sensitive issues
• Skills: Executive communications; crisis anticipation; stakeholder management; media strategy

⑤ Substack: Building Newsletters

I’ve built independent media platforms reaching over 75,000 readers with consistently high engagement, functioning as owned distribution, audience intelligence, and narrative testing channels.

📍 Borderless

A curated email briefing for digital nomads, expats, and third culture kids. Each week, it reaches tens of thousands of global citizens navigating visas, tax policy, and cross-border careers.

Borderless | Substack

Every week, we handpick the best links to help you navigate the quirks of working on the internet and living across borders. Click to read Borderless, a Substack publication with tens of thousands of subscribers.

BorderlessPlumia

🌐 Global Natives

A longform publication of essays examining structural and philosophical shifts in work and migration, read by policymakers, founders, and journalists across Europe and beyond.

Global Natives | Lauren Razavi | Substack

The past, present and potential of borderless work. Click to read Global Natives, by Lauren Razavi, a Substack publication with thousands of subscribers.

Global NativesLauren Razavi

🗂️ Summary

• Objective: Create owned channels for narrative testing and direct engagement with globally mobile audiences
• Primary audiences: Journalists and opinion-shapers; founders and globally mobile employers; policymakers and policy-adjacent professionals
• Key levers: Editorial strategy; audience intelligence; narrative experimentation; weekly briefings; long-form essays
• Indicators of impact: 75,000+ subscribers; sustained 35–40% open rates; influential readership across policy, media, and business
• Skills: Thought leadership; content strategy; audience development; editorial leadership